katiemccurdy.com

ANDOR Strategy Report PDF - 952KB


ANDOR Community wireframe

Challenge

For our Information Architecture course, our team's challenge was to create an Information Architecture strategy for ANDOR, a fictional business that sells supremely-fitting, high-fashion shoes 'one at a time.' A major ANDOR premise is that customers would purchase left and right shoes at separate stores and have a very different experience at each store; the website Information Architecture needed to reflect this.

Process

Our team first learned more about high-fashion 'sneaker freakers' and related industry by interviewing a number of self-proclaimed shoe fanatics, reading books and websites devoted to the sneaker, and watching the documentary Just For Kicks. We then took the following steps to arrive at our final report:

• Created user personas, scenarios, and a mood board
• Created a conceptual framework to describe the overarching site interactions, and brainstormed unique and necessary website features
• Worked on solving inherent design problems (like creating a functional online shoe-fitting widget)
• Created high-level wireframes and flows to illustrate user movement through the site, and detailed widget and page wireframes

My Role

In addition to general team brainstorming and collaborative work, I was responsible for developing our strategy for the ANDOR's Community section and creating a wireframe to display a potential Community content feed. I also wrote or edited many sections of the final paper, especially the Strategic Goals and Community sections.

Outcome

Our project was judged by a panel of Information Architecture professionals and our classmates, and we received second place for our work. Our professor was, in his words, 'blown away' (in a good way) by some of our recommendations. See our ANDOR IA Strategy Report (PDF - 952KB)